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Privacy Policy

Zephyr Resilience LLC

Last Updated: November 12, 2025

We at Zephyr Resilience LLC value your privacy. This Privacy Policy describes what we collect, how we use and share it, how we secure it, and your choices.

By visiting fortifyhome.us or using our tools and services (the "Site" or "Services"), you consent to this Policy. If you do not agree, please do not use the Site or Services.

How We Collect Your Personal Data

  • Submitting forms or interacting with us via the Site, email, phone, or SMS.
  • Using the Site (through cookies, pixels, and similar technologies).
  • Creating an account or requesting a quote or assessment.
  • Authorizing third parties to share information with us (e.g., evaluators, contractors, lenders, insurers, or public programs).

You may decline to provide information, but some features may not function without it.

Types Of Personal Data We Collect

Information You Provide:

  • Name, email, phone number, address, and communication preferences.
  • Property details such as home type, roof material/age, photos, or location data.
  • Account credentials (if you create one).
  • Uploaded documents such as permits, insurance files, or contractor estimates.
  • Correspondence with Zephyr or with partners through our forms.

Information Collected Automatically: we and our analytics partners may collect IP address, device and browser type/version, operating system, time zone, referring/exit pages, click paths, timestamps, and cookie identifiers.

Information From Third Parties: we may receive property, roof, hazard, or program data from public sources or partners to improve Services and assess eligibility for resilience programs.

How And Why We Use Your Information

  • Provide quotes, assessments, referrals, and customer support.
  • Operate, maintain, and improve the Site and Services.
  • Authorize and manage account access; perform contracts with you and partners.
  • Conduct analytics, research, and marketing (including measuring campaign performance).
  • Verify identity, prevent fraud/abuse, and ensure security and integrity.
  • Comply with legal obligations, enforce terms, and protect rights and safety.

We do not use automated decision-making that produces legal or similarly significant effects without human involvement.

How We Share And Disclose Personal Data

We may disclose aggregated/de-identified information without restriction. We share personal data with:

  • Service Providers for hosting, infrastructure, security, analytics, email/SMS delivery, support, and auditing (bound to approved purposes).
  • Channel Partners (contractors, evaluators, lenders, insurers, public program administrators) when you request or appear to request their services.
  • Corporate Affiliates (if any) subject to this Policy.
  • Business Transfers (e.g., merger, acquisition, asset sale, financing, bankruptcy).
  • Advertising/Measurement Partners for our marketing, where permitted and consistent with your choices.
  • Legal Or Safety reasons: comply with law, respond to lawful requests, protect rights/safety, and enforce terms.

We do not share your SMS opt-in information with third parties for their own marketing.

Data Security

We maintain reasonable administrative, technical, and organizational safeguards (e.g., access controls, encryption in transit, network protections). No method is 100% secure. Avoid sending sensitive data by email or SMS. If you believe your interaction with us is no longer secure, contact us immediately.

Retention Of Personal Data

We retain personal data as needed to provide Services, comply with legal obligations, resolve disputes, enforce agreements, and for legitimate business needs. Retention periods vary by data type and purpose.

Capacity / Children

The Site is for individuals 18 and older. We do not knowingly collect information from children under 13. If we learn we have done so without parental consent, we will delete it promptly.

Financial Information

Zephyr does not collect or store payment information directly on the marketing site. Any future payments are processed by third-party payment processors under their own privacy policies.

Email Marketing

We may send newsletters or promotional updates. Our email provider may report aggregate open/click metrics. You can unsubscribe using the link in any marketing email. Transactional/service emails related to your requests may still be sent.

Text Messaging

If you opt in, we may send informational or promotional texts (e.g., appointment reminders, status updates). To opt out, reply STOP. Message and data rates may apply.

Your Personal Data Choices

  • Access/Update/Delete: request access to, correction of, or deletion of your personal data.
  • Marketing Choices: unsubscribe from marketing emails; opt out of promotional texts by replying STOP.
  • Cookie Controls: adjust cookie preferences in your browser (see Cookies Notice).

To exercise these rights, email hello@zephyrresilience.com. We may need to verify your identity. Some requests (e.g., deletion) may be subject to lawful exceptions.

Withdrawal Of Your Consent

Where processing relies on consent, you may withdraw it at any time by contacting us. Withdrawal does not affect prior lawful processing.

Response Timing And Format

We aim to respond to verifiable requests within 30 days (or as permitted by law). We will explain if more time is needed or if we cannot comply.

Cookies Notice

We use cookies, pixels, and similar tools to operate the Site, remember preferences, understand usage, and support marketing/measurement.

  • Necessary: security and core functionality.
  • Functional: remember user settings.
  • Analytics: tools like Google Analytics or PostHog for aggregate usage.
  • Advertising/Measurement: used only if enabled/consented, to measure campaign performance.

You can manage cookies via your browser settings or install the Google Analytics Opt-Out Add-On. Cookie choices are browser/device-specific.

Your California Privacy Rights (CCPA/CPRA)

California residents may have rights to know, delete, correct, opt out of “sale”/“sharing” of personal information, limit use of sensitive information, and be free from discrimination for exercising rights.

To exercise rights, email hello@zephyrresilience.comWe do not knowingly sell/share the information of users under 16.

Categories collected in the last 12 months (examples): identifiers (name, email, phone, IP, cookie IDs), property/interest information you provide, internet/activity data (usage, interactions), approximate geolocation, and inferences used to improve Services.

Residents Of The European Economic Area, The United Kingdom And Switzerland

Where GDPR/UK GDPR applies, Zephyr may act as controller (e.g., Site operations/marketing) and as processor for certain referral workflows. Lawful bases include consent, contract performance, legitimate interests (e.g., security, improvement), and legal obligations. You may have rights to access, rectification, erasure, restriction, objection, portability, and to lodge a complaint with a supervisory authority.

Updates To This Privacy Policy

We may update this Policy from time to time. The “Last Updated” date reflects the latest revision. Material changes will be posted to the Site and, where appropriate, we may notify you by email or an in-product notice.

How To Contact Us

Email: hello@zephyrresilience.com